[ChatAction] [Chat People] What recommendations can you make?

Elsie Maio elsiemaio at soulbranding.com
Wed Aug 31 22:39:12 MDT 2022



Hi Stan and Every Other Wonderful Person in this community,

With the great morass of world conditions, and the US paralyzed by the 
fossil fuel industry and other vested interests, it has become very 
important for me to discern the most promising inflection points for 
change. Focus helps my sanity and resilience.

One person who consistently cuts through the miasma of 'current events' 
is Sasja Beslik. You may know him, or he may even have spoken on 
Humanity Rising. If not, please check him out. If so, it may be useful 
to catch up on his latest insights.

He was an investigative journalist, refugee from the Balkan Wars, emigre 
to the Nordic countries, headed up the Sustainable Investing section of 
a major, progressive bank, and issues an essay each Sunday that never 
ceases to open my eyes.

He is fresh, relevant and compelling, and fired up for the 
transformation of business and finance for the good of humanity. In 
tangible terms.

Below is a link to Sasja's LinkedIN profile and latest article.

With love, Elsie

---

Elsie Maio

Founder/CEO
Humanity, Inc/SoulBranding℠ Institute

+1 212 505 0404
www.soulbranding.com [1]
LinkedIN [2] @soulbrand [3]

Webinar for investors seeking impact + alpha: _THE FLIP SIDE OF ESG 
RISK_ [4], with

  	* Peter Fusaro, Clean Tech Investing Guru, Partner Head of ESG + 
Impact AV Group, Wall St Green Summit [5];
  	* _TIME_ Hero for the Planet, William McDonough;
  	* Joan Lamm-Tennant founder of BlueMarble Micro, stabilizing the 
income of small-farm holders with fintech sponsored by reinsurance 
giants. Video here [4].

Tough love for Jamie Dimon as The Golden Rule reboots: interview [6] for 
book _Activist Brands_
Phil Kotler, the economist and 'father of modern marketing' cites our 
leadership in Values-Based Corporate Transformation in _his recent 
autobiography [7]_

-------- Original Message --------

  		SUBJECT:
  		Week 34: Is it over?

  		DATE:
  		2022-08-28 05:46

  		FROM:
  		Sasja Beslik via LinkedIn <newsletters-noreply at linkedin.com>

  		TO:
  		Elsie Maio <elsiemaio at soulbranding.com>

Want to listen to the newsletter instead? You can do so here. Dear all, 
This...

  		 [8]

NEWSLETTER ON LINKEDIN

  		 [9]

  		 ESG on a Sunday [9]

  		 The best ESG related stories from the past week [9]

  		 [10]

  		 Sasja Beslik [11]

  		 Senior Executive in Sustainable Finance, author of "Where the Money 
Tree Grows" (2021) and the weekly newsletter "ESG on a Sunday" [11]

  		 Open this article on LinkedIn to see what people are saying about 
this topic.  Open on LinkedIn [12]

  		 [13]

WEEK 34: IS IT OVER?

_Want to listen to the newsletter instead? You can do so __here_ [14]_._

Dear all,

This week, a man sitting next to me in the subway proclaimed with a 
calm, low voice: "It is over."

He was reading one of the articles about the worst drought in Europe in 
the last 500 years. A small article on page 3 or 4. The top news, taking 
up all the space on the front page, was about the upcoming elections in 
Sweden. More specifically, it was about the fact that the second biggest 
political party in Sweden has Nazi-roots. In Sweden.

We looked at each other for a brief moment in silence. He flipped 
further and went on to read something else. The subway train continued 
to move its metal body through the dark tunnels underground. It is over. 
The words left me paralyzed for a moment while the rest of the people in 
the wagon continued flipping through their phones, like any other day. 
Early morning, tired faces, sleepy looks. Maybe he was right.

What made my angry as I resurfaced from the subway and onto the streets 
was this feeling that we are not even trying to put up a fight when we 
see that we are losing. Millions of people in Europe are affected by the 
alarming climate crisis, and most likely this is just the beginning.

Calm and unaware, like animals lined up for slaughter, we are moving 
through our own precious real or digital realities, shrugging our 
shoulders. What can we do. What can we possibly do. Freedom is just a 
another word for when you have nothing left to loose. Our 
intersubjective, we. Maybe he was right, the man on the subway.

Still, at least we can put up a fight. "An appeaser is one who feeds a 
crocodile - hoping it will eat him last," Winston Churchill said. I 
think we can do better.

PUTTING UP A FIGHT

And still there are those who are trying to put up a good fight. 
Federated Hermes, a champion of environmentally friendly investment 
strategies, is coming under increasing pressure to explain its 
sponsorship of a coalition of senior US public officials that opposes 
action on climate change.

Three Danish pension fund clients [15] of Federated Hermes are demanding 
to know why it agreed to act as a gold sponsor for the State Financial 
Officers Foundation, a Republican group that has threatened to remove 
state pension assets from financial companies that do not support fossil 
fuel industries. The foundation, which draws support from senior elected 
financial officers from 23 US states, has lobbied aggressively against 
Biden administration policies aimed at slowing global warming and 
opposed proposals by US regulators to introduce new climate risk 
disclosure standards for institutional investors.

The clash highlights a tension between approaches to ESG standards on 
both sides of the Atlantic. Support for stricter ESG standards across 
the corporate sector has been much stronger among investors based in 
Europe than in the US where opposition to action on climate change is 
widespread among Republican party supporters.

In response to growing criticism of its sponsorship of SFOF, Federated 
Hermes said last week that the relationship "does not serve as an 
endorsement of any organisation's particular perspective on any issue".

Sure, we actually never landed on the moon. And Elvis is, most likely, 
still alive.

NOT PUTTING UP A FIGHT

US and UK financial institutions have been among the leading investors 
in Russian "carbon bomb" fossil fuel projects [16], according to a new 
database of holdings from recent years. Campaigners in Ukraine said 
these institutions must immediately end such investments, to limit the 
funding of Russia's invasion of Ukraine and to avoid climate breakdown.

Carbon bombs are fossil-fuel extraction projects identified by 
researchers to contain at least 1bn tonnes of climate-heating CO2, 
triple the UK's annual emissions. Russia is a hotspot, with 40 carbon 
bombs, 19 of them operated or developed by Russian companies backed by 
foreign finance. The companies are Gazprom, Novatek, Lukoil, Rosneft oil 
company and Tatneft.

Financial institutions in the US hold almost half the foreign investment 
in Russian carbon bomb companies, with 154 institutions holding $23.6bn. 
The largest combination of investment and credit - $10bn - was provided 
by JPMorgan Chase, which other analyses have also identified as a 
leading funder of fossil fuels.

The biggest single investment in the Russian carbon bomb companies was 
the $15.3bn in Rosneft held by the Qatar Investment Authority, Qatar's 
sovereign wealth fund.

The UK was third in the list of investing nations, with 32 financial 
institutions holding $2.5bn in investments. HSBC had the largest 
investment and credit total, at $308m.

Financial groups in Japan, Norway, Switzerland and the Netherlands also 
held significant investments, while Chinese and Italian institutions 
provided $45bn in credit between them.

The war in Ukraine has made it really clear that when you don't care who 
you're doing business with, it does translate into human suffering and 
lives lost. It's also clear that we should not be investing in new 
fossil fuel projects, as the International Energy Agency has confirmed. 
Anybody involved in these projects should be really questioning what 
they're doing.

But is it understandable why this is happening? Yes. Why? Well, the 
excess, unearned profits of the oil and gas industry are astronomical. 
The profits made from oil and gas were recently estimated to be around 
$3bn each and every day for the last 50 years. That's $1tr a year, on 
average, from the pockets of you and me into the bank vaults of 
dictators and big oil. It may be the biggest shakedown in history.

THE REPUBLICAN WAR AGAINST ESG

Now onto the deserts of ESG and the Republican war against ESG and 
'woke' big business.

Why aren't they winning over investors in their war against ESG and 
'woke' big business?

The Republicans say the political left is using ESG to advance an 
ideological agenda that wouldn't stand a chance at the ballot box. They 
see ESG as part of a culture war. But the Republican backed shareholder 
push amounting to so-called 'anti-woke' proposals are getting almost no 
traction with voting shareholders.

Why? Well, it's pretty simple. ESG is not a culture war. It's not 
politics. ESG is a way to steer business and the financial system so it 
operates according to the real world.

"The Republican view on ESG is political hyperbole that seeks to 
marginalize and vilify the ideas that companies should focus on creating 
value for all stakeholders, address diversity and pay equity issues 
affecting their workforce, and take steps to alleviate the risks of 
climate change to their businesses," Jon Hale, Morningstar's director of 
ESG Research for the Americas, recently wrote [17].

TWITTER, MUSK AND WHAT PEOPLE GET WRONG ABOUT ESG

To fulfil the potential of ESG, investors must understand that company 
executives also have a conflict of interest with their diversified 
shareholders. Naming this conflict is not an ethical judgment; it simply 
describes a market economy that channels savings to thousands of 
individual businesses competing for capital, talent, and margin.

But we need to identify the inherent conflict so we can design 
mechanisms to address it. Recognizing the conflict is also critical in 
responding to the accelerating political pushback against ESG investing. 
With the support of corporate lobbyists, lawmakers in a number of states 
have passed legislation that will hamper the ability of institutional 
investors to use ESG risk assessments in their investing practices, or 
even invest with managers that use ESG criteria.

Highlighting the divergent interests of corporate managers and their 
diversified shareholders will help explain why such legislation is so 
dangerous to investors. Refocusing investors on portfolio impacts may 
require that they demand individual companies in their portfolios make 
decisions that reduce enterprise value - even over the long term.

This runs counter to the "doing well by doing good" narrative that ESG 
activists cling to, as well as the ethos of an ecosystem that equates 
success with financial outperformance. But to maintain a market economy 
that does not violate critical social and environmental boundaries, 
shareholders must insist that each company account for all of the costs 
of its activities, including those costs that it can externalize.

Elon Musk's attempt to purchase Twitter is an excellent example of this 
conundrum. Even though the offered price might have provided 
shareholders with the best value, the sale of a critical social media 
platform to one individual with very particular economic and other 
interests may have threatened the integrity of the public square. And 
because the economy depends on healthy public discourse, ensuring that 
Twitter is a positive social force long into the future is likely more 
financially material to the diversified shareholders of Twitter than is 
receiving a premium for their shares today.

Yet no ESG investors made this case or sought to condition support of 
the transaction on public-square protections. Because this critical "S" 
interest runs contrary to maximizing financial returns at Twitter, the 
ESG community has remained largely silent, even as the company tries to 
force Musk to follow through on his agreement in Delaware Chancery 
Court. As long as investors focus on enterprise value alone, they will 
repeat this mistake and will miss the opportunity to secure long-term 
portfolio value.

You can read more on this here [18].

THE TYPICAL GREENWASHING PLOYS

As I've written about many times before, greenwashing is alive and well 
in the ESG industry. This trend undermines all the good efforts and will 
have unimaginable negative effects. So how do you spot it? What are 
typical greenwashing ploys?

Of particular concern are fund names that refer to ESG, sustainable 
investing, responsible investing, socially responsible investing, and 
similar ESG terms that are not aligned with the actual investment 
strategy being used.

Likewise, there are many funds holding themselves out, promoting, 
selling, and marketing their fund product or adviser services as 
ESG-focused. They are capitalizing on large and growing investor demand 
for these products, as evidenced by the dramatic rise in assets managed 
according to several types of ESG approaches.

Because ESG-related terms are not standardised and lack widely 
recognized meanings, such terms and related ESG sales hype can have 
several different interpretations and provide little or no clarity or 
specific information to investors when choosing a fund.

This inconsistency in terminology and lack of transparency makes it far 
too easy for an adviser to tout its "climate saving" credentials.

Here's a very good article [19] describing latest ESG greenwashing 
developments in the US.

OTHER STORIES

Higher returns? A key question for ESG investors is of course if they 
can expect to earn higher returns on sustainable investments? That 
particular question you can find some answers to in this article [20]. I 
don't want to spoil the findings, so let's just say... it depends.

ESG loans. Finally, the story of ESG loans. Companies that get loans 
with an ESG label but no immediate sustainability targets are a worrying 
new trend [21], according to BNP Paribas SA. It works like this: You get 
a corporate graded loan on the back of ESG, so you can report it and 
make your employees and clients aware of the greatness of you deep 
commitments to make a world a bit better. You don't set any targets, but 
it looks good.

That's it for this week. I wish you all a great putting-up-the-fight 
week!

Kind regards, Sasja

_____

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Links:
------
[1] http://www.soulbranding.com/
[2] https://www.linkedin.com/in/elsiemaio/
[3] https://twitter.com/soulbrand
[4] 
https://www.brighttalk.com/webcast/17363/376418/the-flip-side-of-esg-risk-3-ways-the-majors-create-new-streams-of-value
[5] http://www.wsgts.com/agenda
[6] 
http://www.activistbrands.com/soul-branding-an-interview-with-elsie-maio/
[7] https://www.amazon.com/dp/0990576760
[8] 
https://www.linkedin.com/comm/feed/?midToken=AQFzsV4L4ksm-A&midSig=0LaNJF_claBGo1&trk=eml-email_series_follow_newsletter_01-header-37-home&trkEmail=eml-email_series_follow_newsletter_01-header-37-home-null-7cydf%7El7d5cmbw%7Ezq-null-neptune%2Ffeed&lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BMLuTVD8CSJ6gIFtHgA06gQ%3D%3D
[9] 
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[10] 
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[12] 
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[13] 
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[14] https://esgonasunday.substack.com/p/week-34-is-it-over
[15] https://www.ft.com/content/381e2693-2d66-4f02-abdc-0aa8d5a97201
[16] 
https://www.theguardian.com/environment/2022/aug/24/uk-and-us-banks-among-biggest-backers-of-russian-carbon-bombs-data-shows
[17] 
https://www.morningstar.com/articles/1107716/cutting-through-the-nonsense-around-esg
[18] 
https://www.institutionalinvestor.com/article/b1zh8gsv8hssjh/From-Meta-to-Twitter-What-Everyone-Gets-Wrong-About-ESG-And-Why-It-Matters
[19] 
https://www.nasdaq.com/articles/greenwashing-and-the-mis-selling-of-esg
[20] 
https://www.unpri.org/pri-blog/should-investors-expect-to-earn-high-returns-on-sustainable-investments/10339.article
[21] 
https://www.bloomberg.com/news/articles/2022-08-25/esg-loans-with-no-targets-are-a-worrying-trend-q-a-with-bnp#xj4y7vzkg
[22] https://esgonasunday.substack.com/
[23] 
https://www.linkedin.com/e/v2?e=7cydf-l7d5cmbw-zq&lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BMLuTVD8CSJ6gIFtHgA06gQ%3D%3D&t=plh&midToken=AQFzsV4L4ksm-A&ek=email_series_follow_newsletter_01&li=7&m=footer_promo&urlhash=Ezm2&url=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2FshareArticle%3Fmini%3Dtrue%26url%3Dhttps%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fpulse%2Fweek-34-over-sasja-beslik
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[25] 
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[26] 
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[28] 
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