The Strength of Weak Ties

Strong ties connect families, friends, and close knit communities where most of the people relate to most of the other people. Weak ties are relationships between people from different communities or between people who rarely interact directly with each other. The idea highlights the fact that weak ties often allow information to travel farther than strong ties.

If you’re looking for work, don’t just tell your “peeps.” Talk to people you don’t know well. They may know of connections that are not available among your close friends.

Strength of Weak Ties – animation from Dalton Conley (nice animated video!!!)

Mark Granovetter’s “Strength of Weak Ties” paper (1973)

Granovetter’s “Strength of Weak Ties Revisited” (1983)